CRM is only about Marketing and Sales?? No, it's about Operations, too
A lot of people know about Customer Relationship Management (CRM) concept. They know it involves Marketing and Sales areas. It also involves Customer Services or Servicing area. When there is a question: "Does CRM scope reach to Operations?" Some people says "No". But the truth is "Yes". In facts, some parts of Operations processes are part of CRM scope. To implement CRM it does not only involve Marketing and Sales. It does not only involve Customer Service (CS), but it also involves some parts of Operations processes. From CRM definition it involves all organization's customer-facing activities such as product/service delivery, customer payments/collections, product/service change request, etc, which are under Operations area. Sometimes Customer Service is assumed under Operations, that's why Operations is part of CRM. However, even though Customer Service is separated from Operations, there are still parts of Operations processes facing to cus...